Podcast Revenue Tracker

Track podcast sponsorships, affiliate income and monthly profit in one structured spreadsheet.

The Podcast Revenue Tracker is a strategic Google Sheets dashboard built for podcasters who are already monetising their show and want full visibility across income streams.

This is not bookkeeping software.

It’s a sponsorship and revenue tracking spreadsheet designed to help you manage brand deals, affiliate revenue, programmatic ads, self-promotions, costs and future projections in one organised system.

Designed for podcasters earning consistent revenue who want smarter decision-making, clearer oversight and forward planning.

WHAT THIS TOOL HELPS YOU DO

Control Your Sponsorship Campaigns

Track every campaign in one structured system.

See what’s active, what’s complete and what’s overdue.
Monitor deliverables, remaining episodes, payment timing and campaign status at a glance.

No missed commitments.
No messy tracking.

Track Affiliate & Programmatic Revenue

Log income from affiliates and ad platforms in one place.

Instantly see year-to-date totals and understand which revenue streams are performing best.

See Your True Profit

Track recurring podcast expenses and understand what your show is actually generating.

Move beyond revenue and gain clarity on real profitability.

View Your Revenue Dashboard

Get a snapshot of your podcast business in seconds.

See total revenue, revenue mix, monthly trends, active campaigns and progress toward your targets.  No manual calculations required.

Forecast Future Growth

Model revenue using adjustable assumptions.

Test pricing changes, conversion improvements and download growth before making decisions and compare projected revenue against your current pace.

Plan strategically instead of guessing.

WHO THIS IS FOR

This tool is built for

• Podcasters running host-read sponsorship campaigns
• Creators earning from affiliate partnerships
• Shows monetised through programmatic ads
• YouTube podcasters working with brands
  
• Creators already earning consistent revenue

It is ideal for podcasters who want structure, visibility and forward planning.

WHAT THIS IS NOT

• Not accounting software
• Does not automatically pull revenue data
• Does not replace bookkeeping tools
• Relies on manual updates

It is designed for clarity and decision-making, not tax reporting.

FREQUENTLY ASKED QUESTIONS

Does this replace my bookkeeping software?

No. This tracker is built for revenue clarity and strategic oversight. It does not replace bookkeeping software, but it gives you full operational visibility.

Can I customise it?

Yes. You can adjust assumptions, cost categories and inputs to match your podcast model.

Is this suitable for new podcasters?

It's unlikely to be helpful for new podcasters. This tool is designed for creators already monetising their show. It is not structured for hobby shows or early-stage podcasts without revenue.

Can I use this in Microsoft Excel?

This tracker is built and optimised specifically for Google Sheets. You will need a Google account to access the tracker.  After purchase, you’ll make your own copy in Google Drive. From there, you can choose to download it as an Excel file if you prefer working in Excel.  However, some features, formatting, formulas, charts, or automation may not function or display exactly the same once converted to Excel.

For the best experience and full functionality, it’s recommended to use the tracker directly inside Google Sheets.

TERMS

• This is a digital product. Nothing physical will be shipped.
• You will receive a PDF file after purchase containing the link to access your Google Sheets template.
• A Google account is required.
• For personal and internal business use only. This product may not be shared, copied, redistributed, or resold.
• Due to the digital nature of this product, all sales are final and refunds are not available.
• This product is not affiliated with or endorsed by Google.